, Rieber Hall

UCLA sophomore. I like being creative. Looking for growth and PM roles for 2027.

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, After class

Leadership

Education

More detail

[01] SOFTWARE

Cold Outreach Automator

What it does

Sends personalized cold emails from your own Gmail. Import a contact list, approve contacts, write one template, and it schedules sends and follow-ups on each contact's local time.

Why I built it

Didn't want to pay for Apollo.io, so I built my own version.

Built with

Next.js, React, TypeScript, Supabase (Postgres, Auth), Vercel, Google Apps Script, Google OAuth, Claude Code

Result

7 users so far with over 650 emails sent.

BuilderLive

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[02] SOFTWARE

Saved posts scroller

What it does

Turns your Instagram saved posts into a daily feed. Upload your saves export, and it reshuffles them every day into a scrollable feed you can filter by category.

Why I built it

I save a lot of posts on Instagram but never go back to them. I wanted a way to actually revisit them, without the noise of the main app. I also save a lot of motivational reels that I can scroll through every morning to start my day.

Built with

React, TypeScript, Vite, Tailwind, IndexedDB, Vercel, Claude Code

Result

I start every morning quite motivated now. Shared with friends and family; good feedback so far.

BuilderLive

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[03] MARKETING

Club marketing

  • Main Graphic

  • Rush Schedule 1

  • Rush Schedule 2

  • Offers Graphic

  • Delta Sigma Pi chapter website

    Website build

  • International Business for Bruins website

    Website build

DSP

Delta Sigma Pi. Director of Marketing.

Ran the chapter's Fall 2026 rush marketing: designed the Vogue-themed photoshoot campaign, the rush video, and a rebuilt chapter website.

DSP rush video
Results
  • Vogue themed rush campaign: 350K+ views, 800+ interactions, 18% follower growth.
  • Rush video: 110K+ organic views, 2K+ interactions.
  • Chapter website: 3K+ visitors in its first 30 days.

IBB

International Business for Bruins. Director of Marketing.

Rebuilt the club's brand identity (logo, fonts, color palette), produced recruitment and event content, and shipped a new club website to showcase offerings and drive recruitment.

Results
  • Recruitment and event content reaching 80K+ views.
  • New brand identity and website launched.
BrandWeb

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[04] PRODUCT

Ateball

Creative Labs. Project Manager.

Role
Project Manager
Team
12 people across design, frontend, and backend
Timeline
12 weeks

The problem

Everyone always has opinions on everything, especially when a friend group has to decide where to eat out together. All of a sudden, people are "okay with anything" and end up going to Raising Cane's for the nth time. Built this app to fix this problem.

What I did

Led a 12-person team from zero to one over 12 weeks, running two to three syncs a week across design, frontend, and backend.

Result

Although we didn't finish the entire application on time, this was my first time building a tech product end-to-end and a great experience leading multiple teams toward one goal.

PM

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[05] CASE COMP

L.E.K. Case Competition

Team
5 people (with Shakti Widjonarko, Kenneth Lee, Aaron Teng, Ashlyn Bi)
Timeline
Spring 2026

The problem

CorVista, a cardiology EMR software company, had to choose its next growth move: build a data analytics product on top of its existing cardiology records, or enter the cardiac surgery software market.

Our answer

Sequence it. Launch data analytics first, as a 4-month build sold as an upsell to existing clinic customers before private equity rollups lock them into competitors. Then use that cash flow and those relationships to enter cardiac surgery, which is a larger but harder market with no purpose-built competitor today.

Result

3rd place finalist out of 50+ teams.

3rd Place

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[06] CONSULTING

Genesis Alternative Ventures

Project manager (through International Business for Bruins).

Role
Project manager (through International Business for Bruins)
Team
6 people
Timeline
Spring quarter 2026

The problem

Genesis Alternative Ventures, a Southeast Asian venture debt fund, wanted to know whether and how to expand the credit products in its Fund III across Southeast Asia, without cannibalizing its existing business.

Our recommendation

Recommended Fund III add working capital financing first, then recurring revenue lines and acquisition financing, based on a four market competitor review and income modeling, capping new products at about 22% of the fund to protect core venture debt.

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STUDENT ORG

William F. Sharpe Fellows

  • Sharpe Fellows 26' Cohort (try spotting me)

Role
Technology Track Vice President

What it is

Fellowship providing UCLA's top business students with mentorship, resources, and professional development.

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STUDENT ORG

Delta Sigma Pi, Xi Omicron Chapter

  • Fall 2026 Board Members

  • My DSP twin and our paddle for our big, Andrew

Role
Director of Marketing

What it is

UCLA chapter of the nation's leading co-ed professional business fraternity, developing members through professional events, leadership, and service.

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STUDENT ORG

International Business for Bruins

  • Club Retreat and Hike!

  • My IBB Class at The Boiling Crab

Role
Director of Marketing

What it is

Consulting club providing members with professional development, real client work, and a network in international business.

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STUDENT ORG

Business in Entertainment Association

Role
Director of Digital Media

What it is

Club connecting UCLA students to careers in the business of entertainment through panels, networking events, and premieres.

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STUDENT ORG

UBS Technology Committee

Role
Committee Member

What it is

Committee of UCLA's largest student organization that runs events and recruiting programs at the intersection of tech and business.

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STUDENT ORG

UCLA Residential Life

Role
Resident Assistant at Rieber Hall South, Floor 6

What it is

Campus department that manages, programs, and supports the student living communities across "The Hill" and University Apartments.

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CO-FOUNDER

Hope For Hearing

Co-founder.

  • Me pitching my cause to judges

  • Me pitching pt 2

  • Me speaking at our second school charity concert

  • Meeting with president of CHHA

  • New Brunswick Chapter

  • One of many charity concerts we ran

  • Pitch Stand

  • Pitching and handing out flyers at the YMCI chapter

  • Speaking at a local chapter

  • The OG Team

  • Trying to Fundraise at a Local Event

  • TYS Chapter Head Speaking

  • Volunteers!

  • Another charity concert

  • Banners

Role
Co-founder

Raising awareness of hearing loss and the stigma surrounding it, as well as raising funding for cochlear implant research. At its peak, Hope For Hearing grew to 500+ members across 12 high school chapters in Canada.

The founding story

I was walking from school to the subway one random day when I met this guy called Roy Feng. It was mid-winter, and I forgot to bring my coat, so I was freezing. He offered his coat to me, and we started chatting.

I was in grade 10; he was a year older and in his first year of the IB program. He started pitching me this idea for his CAS project (volunteer service project IB kids have to do), something about doing some charity work for hearing loss, since he had mild tinnitus. He asked me if I wanted to help out.

Read the whole story

Seemed interesting, and Roy seemed like a cool, nice dude who just offered me his coat in the middle of Toronto's shitty ass weather. My father also had hearing loss, so this mattered to me personally as well.

We started texting and planning how to raise funds, and settled on spamming snack stands and running a big music night centred around hearing loss awareness. Admittedly, Roy did probably 90% of the work at first and got together a big team that comprised mostly his friends who were all older than me. By the end of the year, we had raised over $3,000 for Sunnybrook Hospital's cochlear implant R&D department.

Over the summer, I went to a STEM summer program called SHAD Canada. Great experience, but my big takeaway from that camp was that people were hella struggling to fulfill Ontario's 40-hour volunteer requirement. Coincidentally, Roy had also prefaced that he was going to be a lot busier going into his senior year with college apps and the hellfire that IB DP 2 is.

Naturally, I started thinking about the possibility of replicating everything we did at my high school, but across multiple schools. This would not only scale our impact tenfold, but also give people a chance to take on leadership roles at their school for extracurricular experience or simply earn volunteer hours.

As such, I started doing heavy outreach. I DMed every possible person I could think of through Instagram, Discord, LinkedIn, any platform, cold-messaged and got ghosted a million times, and posted graphics everywhere. I ended up with over 30 people interested in starting a chapter. Oops.

I had now dug myself into a shithole, too much food on my plate, too much to chew on, whatever other sayings are out there. But it was through this I developed the most as a leader: the whole scenario taught me how to manage and lead what was now hundreds of people across the country toward one mission. I learned how to deal with unthinkable problems that inevitably arise, how to handle conflicts between chapter heads, and how to mentor chapter heads to organize their own events, etc. I had to deal with school administrators, public officials, immature high school students, corporate HRs, and just a whole bunch of BS that you genuinely cannot even make up that came my way.

But I loved it. The busyness of maintaining a self-running system I could confidently say, "I built this shit from the ground up," was incredibly satisfying (mostly ground up; Roy built the foundation, which is the hardest part tbh). The confidence I had walking up onto any stage to present Hope For Hearing was profound. The recognition I had across the entirety of Toronto walking into any school with a chapter was crazy tuff.

In other words, I was straight aura farming precisely because of how difficult it was to start, build, scale, and maintain such a huge, complex organization.

Not only did we raise over $25,000 for charity and win over $3,500 in funding grants, but we also helped hundreds of students meet their 40-hour volunteer requirement, gave 24 chapter heads invaluable leadership experience they'll carry for the rest of their lives, and genuinely raised awareness about hearing loss. The number of conversations I had with people who had shared experiences of knowing somebody with hearing loss has permanently changed how I listen and empathize with others.

Now, as I look back on this whole experience, I realize how much Hope For Hearing has shaped me as a person, a friend, a leader, and a visionary. But at the end of the day, none of this would have happened without that one act of kindness from Roy offering me his coat that one random day. And for that, I'll be quite indebted to Roy for a long-ass time.

Milestones
  • Dec 2022: Founded in Toronto (Roy meets Daniel at Davisville Station)
  • Jan 2023: Partnered officially with Sunnybrook Hospital
  • Sep 2023: Partnered officially with CHHA (Canadian Hard of Hearing Association)
  • Dec 2023: Reached the $10,000 fundraising goal
  • Aug 2024: Expanded to 12 official high school chapters across Canada
  • Jun 2025: Passed $25,000 raised
Funding grants won
  • Youth Impact Challenge, $1,000
  • Ingenious+ Youth Innovation Award, $1,000
  • IdeAction Global Pitch Competition, $1,500

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UNIVERSITY

UCLA

B.A. Economics, B.S. Cognitive Science. College Honours Student. Expected June 2029.

Coursework
  • Microeconomic theory
  • Macroeconomic theory
  • Intro to C++
  • Accounting principles

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HIGH SCHOOL

Upper Canada College

  • Freshman year friends

  • Graduation!

  • I got this the day of my graduation which is crazy

  • Me, my mom, and my sister after graduating

  • Prom Photos

  • Two tries cuz i'm goated

  • With two closest friends before graduating

  • 25'-26' Board (we're trying to look tuff)

  • At ICDC!

  • First 2025 Club Meeting

  • First and last time at DECA regionals

  • The ICDC Team

Academics

International Baccalaureate Diploma: Final Score 40/45
SAT: 1560

Higher Levels
  • Mathematics (A&I)
  • English (L&L)
  • Economics
Standard Levels
  • Mandarin B
  • Global Politics
  • Environmental Systems
Extended essay

Economic and Geopolitical Implications of Taiwan's Semiconductor Industry: To what extent has Taiwan’s semiconductor chip industry effectively deterred enforcement of the One-China policy by creating interdependence between China, the U.S., and Taiwan?

Business Club Head

Business Competition Club, President

Led UCC's DECA and FBLA teams, growing membership by 400% through promotional videos and graphics (16,000+ impressions) and running weekly prep sessions, guest lectures, and a 1-on-1 mentorship system.

Asian Heritage Club Head

Asian Heritage & Culture Club, President

Led 40+ members in running school wide cultural events for Lunar New Year and AAPI Month, plus potlucks, karaoke nights, trivia tournaments, and performances, with promo content reaching 12,000+ impressions.

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Rowing

High school junior varsity

  • Winning the national championships!!

  • Cool shot

  • Flipped our boat...

  • My first regatta win

  • One of my favourite photos from training

  • Regatta medals

  • Second favourite photo from training

  • Training in Tennessee (seat 3)

The story

Rowed for two years on my high school's junior varsity team. Seats 1 and 2 (bow pair); can row port and starboard.

Fun fact

Won the national championships! (Novice 8+, CSSRA)

"The Senator" crew that won nationals (I'm bow seat)
Gold medals
  • CSSRA National Championships, Novice 8+
  • Mother's Day Regatta, Novice 8+
  • Mother's Day Regatta, Junior 8+
  • South Niagara Invitational, Novice 8+
  • South Niagara Invitational, Junior 8+

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Piano

The Associate Diploma (ARCT) in Piano Performance and Harmony

  • My first piano recital

  • Another recital

  • And another recital

  • ARCT diploma graduation Ceremony

  • Ceremony with family!

The story

Played piano for 12 years, from age 4 to 16, when I completed my ARCT diploma.

Fun fact

I have the ARCT diploma in Piano Performance.

My ARCT program
  1. BachPartita in A minor (Fantasia, Sarabande, Gigue)

  2. BeethovenPathétique Sonata

  3. ChopinGrande Valse Brillante

  4. DebussyReflets dans l'eau

  5. Tan DunEight Memories in Watercolor

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Longboard build

  • All the parts

  • Building the board

  • More building

  • Worst soldering setup oat

  • Riding for the first time

Fun fact

Originally supposed to be electric, before I put a hole in my table.

The build

After receiving NO internship offers for my freshman summer, I decided not to chud around and build something that was 1. difficult, 2. useful, 3. interesting.

Consequently, I decided to build an electric longboard. It was useful for getting to class at UCLA and was also pretty interesting. Unfortunately, this shit was way too difficult. I spent a full week sourcing every single part I needed with the endless list of required compatible specifications, primarily from Chinese manufacturers. I also travelled across every end of Toronto to source the different longboard parts I needed.

Read the whole story

I actually ended up building a fully functional longboard that rides really smoothly. Unfortunately, the specs between the motor and battery did not end up being compatible, so I decided to learn how to solder off YouTube, cut the wiring, and splice them myself.

This was a terrible mistake.

With a charged battery and fully exposed wires, I think I short-circuited the wiring, which burned a mark on my table and absolutely fried the motor and battery. I'm really lucky it didn't burn my skin, because I was holding the wires when it happened.

Subsequently, my mom got really mad at my idiocy and told me to stop before I burn the house down. I'm still hoping to finish this project someday, since I have a really intuitive understanding of how electric longboards work inside out now (check out the Master Google Doc I used for this project below), but this time I'll be sure to source more legitimate parts. At least I have a pretty sick longboard now.

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About Fluffy

The story

British longhair that we got back in 2021, in the middle of COVID. Funny because my mom was super against pets up until Fluffy, and now she loves him more than me, I swear.

This cat is extremely fat, greedy, and selectively stupid. Typically, Fluffy is very ignorant and quiet, but he'll immediately start screaming and pull out every trick he knows for food. Generally he's very social and loves loafing or sleeping around people, but doesn't like prolonged physical touch. Fluffy is 6 years old now and fatter than ever.

Fun fact

Fat and stupid.

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Photography

  • Selfie in Tokyo

  • Shooting Mount Fuji

The story

I love photography. Life moves so fast; time passes in the blink of an eye, but photography can capture a moment in its purest form.

I use my parents' old Canon EOS Rebel and like taking well composed photos when travelling. I have hundreds of photos from travelling across China and Japan, but they haven't been colour graded in Lightroom yet. Check out some of my work below!

Fun fact

Check out my photography from Asia!

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Baking and cooking

  • Cooking coke chicken

  • Me cooking steak 2021 vs 2024

  • My apple crisp

  • Prepping steak again

  • CNY dishes I made with mom

The story

I'm a big back and I love eating, so naturally I love cooking and baking as well. I have a fire apple crisp recipe I make multiple times a year. I also make coke chicken and Thai curry chicken pretty often.

Apart from that, I can cook up most simple dishes. Fried rice with whatever BS is in my fridge is my go to.

Fun fact

I can cook up the best apple crisp you'll ever have.

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Music

The story

I love music and actually want to learn production one day. My favourite genres are definitely classical, dubstep, and hip hop.

Press E to play the Coda of Rachmaninoff's Piano Concerto No. 2, one of my favourite songs of all time.

Fun fact

My top 2 genres are classical and dubstep.

Top artists (according to Spotify)
  • Rachmaninoff
  • Chopin
  • Kanye
  • Tyler, the Creator
  • Keshi
  • wave to earth
Also love
  • Sullivan King
  • Wooli
  • Riot
  • Knock2
  • fakemink
  • Daniel Caesar
  • The Weeknd
  • Nas
  • Drake
  • Kendrick

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Exercise

  • My back looks pretty good here

The story

Currently trying to stick to a pretty intense routine: push, pull, legs, chest and back, arms, rest, sprints or long runs. Not the most consistent, but I'm getting there.

Currently trying to hit 2 plates before the end of 2026 and learn a handstand.

Fun fact

Trap bar deadlift 365 lbs, bench 205 lbs.

Got my first muscle up freshman year
365 lbs trap bar deadlift PR (senior year, I'm washed now)

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Family

  • Tokyo pt 1

  • Tokyo pt 2

  • Mom's bday

  • Me, my sister, and my cat

  • Fam at UCLA!

  • Shanghai

The story

My parents immigrated from China in 2002 and met at Queen's University. My sister is in her first year of high school and has been juggling a ton of extracurriculars.

Fun fact

My #1 fans and supporters.

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